When those associations grew into their own subcultures the brands you donned became your personal narrative - evolving a symbol as simple as a ‘ swoosh’ into one of the most profitable global phenomenons of all time. An easy way to recreate the look is choosing a pair of overalls that have rips and tears. The 90s were famously casual and laidback years in fashionwhere the baggier the garment, the better. Logomania commenced, and people started buying just to associate themselves with certain brands. The hip-hop inspirational fashion aesthetic is derived from the 90s trends that formed this forever iconic subculture.
The ‘90s were also a time when branding and marketing in fashion found symbiosis. Overalls and onesies made an epic comeback, and denim on denim became a wardrobe essential. They also demanded respect for their prowess on the 1s and 2s or on the mic through their own adaptation of the hip-hop aesthetic. Tupac redeemed the bandana, Kurt Cobain reclaimed the cardigan, and Kate and Naomi redefined minimalist chic. Between the 1980s and the early 2000s, women in hip-hop navigated the emergence of a hip-hop culture that set the trends. During this time, popular street style brands like FUBU began to emerge, making hip hop fashion even more.
Artists like Aaliyah and Destiny’s Child added their flair to urban styles for women. For example, colorful overalls became popular after members of TLC wore them. The final wardrobes of the 20th century combined slip dresses with flannels, baggy jeans with barely there crop tops - to name a few. Hip hop had a strong influence on ‘90s fashion. This feature was originally published in 2013.įrom The Fresh Prince to Clueless, ‘90s pop culture inspired a new wave of styles.
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